MUMBAI: Purple Focus has bagged the creative mandate for DLF Place, the premium fashion lifestyle mall in South Delhi.

The incumbent agency for the account was M&C Saatchi.

As part of the creative mandate, Purple Focus will work on the strategy and creative deliverables of DLF Place.

Purple Focus NCD Arvind Pal Singh said, "The brief always had been to create a fresh and clutter breaking communication keeping in mind the DNA of brand DLF, which agency did successfully. Our campaigns aim to extend the essence of the brand in order to match the changing needs of retail markets. Purple Focus team is exhilarated by the news & the agency looks forward to create different Mall Specific events & communication in the time to come."

DLF Place VP- mall management Benu Sehgal said, "The agency understood our goal well. Besides, it showed much understanding of the category."

In the past Purple Focus has handled ‘DLF Shopping Festival‘ throughout DLF malls for two successful years, ‘Fashion Focus‘ (for another premium mall DLF Promenade) and few other projects on project basis.