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Mumbai: AppsDaily Solutions Private Limited, market leaders in the retail space for mobile applications recently underwent an exercise of ?brand refresh? to infuse a dose of fresh energy into its products and brand. The firm was earlier known as Onward Mobility Solutions Private Limited.
"Our business approach has always been to constantly revitalize our offerings to meet the existing demands and anticipate the future needs and cater to the same through innovative products and be a category creator. It is only natural that our brand personifies that change, vibrancy and evolution", says CEO AppsDaily Arun Menon. "At AppsDaily we?ve grown leaps and bounds in terms of understanding, creating market and categories and converting this into results with a presence across 60 cities pan India. Our endeavor is to have more than 1,50,000 retail outlets to reach out to a larger customer base".
AppsDaily is a category creator and has been engaged in providing end to end solutions to its customers through constant innovations borne out of the distinctive and precise knowledge of the markets and its target groups. The need was to create a strong brand that seamlessly connects with the common man, builds high brand recall for the organization by demystifying technology & break down the barrier its creates in the minds of the consumer.
"The new brand, ?AppsDaily? has strong category affinity & relevance, using the colour red which has a clear leadership appeal. We have notonly launched a new brand but also used this opportunity to completely update the product portfolio. We have introduced complete new premium, international packaging & used this aperture for repositioning of the business"said Mr. Peshwa Acharya, Chief Marketing Officer AppsDaily Solutions Private Limited.
Products from AppsDaily include Daily Cop, Daily Copy, Daily Protect , Daily Secret, Daily C2 and Daily Record that help people back up their contacts on a secure cloud server, lock data such as messages, pictures and folders on their phones from public viewing, track stolen mobile phones and block unwanted callers according to user?s
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