NEW DELHI: The Directorate of Advertising and Visual Publicity (DAVP) has been conferred the prestigious Web Ratna 2012 Golden Icon Award for Innovative use of Technology.

The award was received by DAVP director general A P Frank Noronha from Communication and Information Technology Minister Kapil Sibal at a function in New Delhi.

Under a project headed by Noronha, the DAVP Website (http:/davp.nic.in/) has enabled a complete change from the manual mode to the online mode where the media plans are made and released for the end users. The website with several user friendly features is the only advertising agency in the country which releases its designs, Release orders, and payments online.

The site has added a great deal of transparency to the entire system in its billing as well as other procedures which have not only helped the organisation but also its stakeholders. DAVP also keeps as much information as possible on the website for public scrutiny and information.

The entire chain has contributed a great deal of efficiency to the DAVP’s operation and vastly improved the satisfaction levels of the client ministries as well as newspapers, channels and other agencies.

The Web Ratna awards, constituted by the Communication and Information Technology Ministry, acknowledge exemplary initiatives/practices in the realm of e-governance. In order to promote more innovative e-governance initiatives, the Web Ratna Awards have been instituted under the ambit of the National Portal of India.