MUMBAI: Star Network has announced the launch of Star Gold on the British pay-TV and broadband provider Virgin Media as part of their ‘Asian Mela‘ offering.

Star Network channels available on Virgin Media‘s ‘Asian Mela‘ bundle now include Star Plus, Star Life Ok and Star Gold.

Star UK and Europe SVP Yeshpal Sharma stated, "With the launch of Star Gold on Virgin Media - the UK‘s largest cable platform, the Star Network has further strengthened its offering to its loyal and growing UK viewers."

Virgin Media director of content acquisition Emma Jones said, "Star Gold is a fantastic addition to our Asian Mela bundle. This is great news for customers with access to even more Bollywood entertainment; Virgin Media is the TV destination to enjoy the best movies around."

Virgin Media‘s Asian Mela bundle now provides access to 13 South Asian channels for ?12 a month.

Star Gold is available on Virgin Media on EPG channel number 801.