MUMBAI: G.I. JOE: Retaliation, the follow-up to the 2009 release G.I. JOE: Rise of the Cobra, is releasing in India first ahead of its international release.
Out in theaters on 27 March, director Jon M. Chu‘s movie stars an ensemble cast of biggies like Bruce Willis, Channing Tatum, Dwayne Johnson along with D.J. Cotrona, Adrianne Palicki, Ray Park, Jonathan Pryce and Ray Stevenson.
Additionally, the team behind the film has associated with WWE for a very special contest and bonanza for fans.
The contest will give audience an opportunity to see Dwayne ‘The Rock‘ Johnson aka the WWE Champion live in action and get an all expense paid trip to New York to watch Wrestle Mania 29, Hall of Fame & Fan Axxxess.
The creative team of Viacom 18 Motion Pictures will leave no stone unturned to publicise the promos of the contest on a popular English movie channel, along with radio campaigns on top stations backed by outdoor hoardings as well.
Says Viacom18 Motion Pictures head of marketing Rudrarup Datta, "Viacom18 Motion Pictures and & WWE India join hands in activating a nation wide contest with the international summer 3D blockbuster GI Joe-Retaliation starring Dwayne ‘The Rock‘ Johnson and Wrestle Mania 29. Dwayne who is the current WWE champion will be the face of the campaign.
The campaign is built on the synergised attributes of "Raw Power", "Never say die attitude" and "Global scale" which is common to both the properties.
As part of the promotion two "lucky" winners will get an All Expense paid trip to New York to witness Wrestle Mania on the 7 April in New York Live. People also stand a chance to win interesting official WWE merchandise and invites to a special WWE Party in Mumbai.
