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MUMBAI: It doesn‘t matter who you are or where you come from. If you have what it takes then Officer‘s Choice is here to accredit it! Officer‘s Choice and News Today are joining hands to celebrate the achievements of the common man and his commitment to the society through "Officer‘s Choice News Today Salaam Rajasthan". Conceptualized by Officer‘s Choice and supported by News Today - one of the leading dailies from the Patrika Group, this initiative will outline four main categories for recognizing and rewarding the people - Education, Medical & Health Services, Sports and Bravery.
The winners will be decided by an esteemed panel of judges that include Mr.G.S.Sandhu - Principle secretary to Rajasthan Government, Medical & Health Department, Mr.Ram Khiladi Meena - Principle secretary to Rajasthan Government, Rural Development and Mr.Praveen Gupta - Project Director, Rajasthan Health System. The felicitation events will take place in Jaipur, Jodhpur and Udaipur and will see an array of thrilling performances and cultural music.
Says Mr. Deepak Roy, Executive Vice-Chairman & CEO, Allied Blenders and Distillers Pvt. Ltd., "It is a privilege to be a part of an event that recognizes the silent and unknown heroes who give back to society in every way, whole heartedly. This initiative is in sync with the brand‘s new positioning "Jagaiye apne andar ka officer" and stems from the insights that our consumer yearns to be respected, admired and also recognized in the society he lives in. He believes that the only way he can achieve this is through his deeds and actions. Our task was to ensure that we addressed these hidden motivations and desires of our target audience. Our brand stands for values like trustworthiness, honesty and integrity and this is a good way to communicate the same".
We would like to reflect our compassion and sentiment of being a responsible corporate through such an initiative. This concept is an endeavor to identify and felicitate the achievements of a common man in Rajasthan. We are extremely confident that this noble cause will help further strengthen our bond with the people of Rajasthan whom we all know are passionate, righteous and work endlessly hard for the betterment of the society and humanity. " added Mr. Roy.
Officer‘s Choice believes that it is honoring of these unsung heroes that will encourage others in our society to act for the greater good of the common people.
