Mumbai: RX France has announced the Call for Entries for the 2024 MIP SDG AWARD, established in 2020, to recognise the contribution of, and action by, media companies worldwide to the Sustainable Development Goals (SDGs). The MIP SDG AWARD 2024 recipient will be presented live on stage in Cannes, France during MIPTV – The Spring International Television Market – in April of next year.

The announcement was made by RX France entertainment division director Lucy Smith, on the occasion of the 2023 SDG Summit, which kicked off the high-level week of the UN General Assembly in New York (18-22 September). RX France was participating in a media session at the SDG Media Zone,“Driving Social Impact for the SDGs” which also featured previous MIP SDG Award recipients Studio Silverback and Junk Kouture.

The MIP television industry trade shows are the largest gatherings of entertainment executives and media companies globally with representatives from over 100 countries convening in Cannes, France biannually to showcase their creativity and content. At these, the MIP SDG Award provides an international platform to demonstrate how progress can be accelerated by the industry, helping educate global audiences on sustainability issues both editorially and through their business practices.

“Inspiring change is what television does best,” commented Smith. “A MIP SDG Award provides a global stage to accelerate change and show what’s achievable and impactful in these critical areas by highlighting exceptional work that peers can admire, learn from and emulate in their own way.”

The awards form part of RX France’s ongoing membership and commitment to the United Nations’ SDG Media Compact. Founded by the United Nations in 2018, the alliance of media and entertainment companies now numbers over 450 members committed to leveraging their resources towards achieving the SDGs.