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MUMBAI: A lovely surprise awaits one and all this festive season on Star CJ Alive. As part of its programming activities and in recognition of the upcoming festive season, the channel has decided to reinvent Santa Clause.
We‘ve all grown up knowing a Red Santa Clause but Star CJ decided to reinvent the jolly old man and turn him a bright and sunny yellow this festive season. Traditionally, Santa has always been Red but STAR CJ has invented a new icon for this festive season i.e. The Yellow Santa.
Commenting on the reasoning behind the yellow Santa Clause, Donald Kwag, Head of Marketing says, "Yellow depicts the warm, sunny and jovial disposition of Santa and given that yellow is our brand logo color, we thought why not have a nice and cheery yellow Santa Clause on our programmes to welcome our viewers this festive season."
As a part of the festive celebrations on Star CJ Alive, the sets on all the programmes will be sporting a bright yellow colour and the yellow Santa Clause will be a part of all the programmes. He will have loads of exciting gifts and offers for the viewers, keeping his trademark of gifting and delivering surprises.
Star CJ Alive on Star Utsav has unique episodic-themed entertainment segments to feature their three clutter breaking categories - Digital Life dealing with quality electronics products, Beautiful Life representing the latest trends in fashion& beauty and Wonderful Life catering to exclusive home appliances and accessories.
STAR CJ believes in surprising people and transforming their lifestyle with their products and cutting edge programmes. Hence, it is but natural that the company transforms the grand old man "Santa" from Red to Yellow.
This festive season, the Indian consumer will be spoilt for choice with a range of gifting options consisting of some of the finest and premium brands available on Star CJ Alive at great value in a hassle-free, secure and entertaining shopping environment.
