MUMBAI: Big CBS Networks, the television joint venture between Reliance Broadcast Network and CBS Studios International, has announced its tie up with DTH service provider Reliance Big TV (RBTV).
As part of the deal, at launch, Big TV will distribute the three premium English entertainment channels christened Big CBS Prime, Big CBS Spark and Big CBS Love on its platform.
The channels will be launched next month. Big Broadcasting COO Ashutosh said, “With a reach of approximately 3 million digital television homes across India and cashing in on group synergies, Big TV was one of the most desirous and natural choices for Big CBS. Our endeavour is to reach the exclusive and best in line content of Big CBS, to maximum relevant audiences across the country and this partnership marks the beginning.”
Reliance DTH, IPTV CEO Sanjay Behl says, “The three Big CBS channels will offer an envious programme line up, with some of the flagship shows being telecast in India almost concurrent to that of the US. We are delighted to be the DTH and IPTV platform partners with Big CBS, who are leading a new revolution in English Television Entertainment in India.”
