MUMBAI: BigFlix Movie Rentals has launched its latest feature, ‘Reserve Now‘. In this feature, customers can block or reserve their favourite title and get it in the next delivery cycle (within one business day).

Reserve Now blocks the reserved title for the customer and this gets delivered in the immediate next delivery cycle. The feature is available for the top 10 queues in the customer‘s account.

Reserve Now can be availed for movies in the queue, showing an ‘Available‘ status. Reserve Now can be done any number of times in a month.

Speaking on the launch of this unique feature, BigFlix.com chief lead-online movie rentals Pankaj Chandra said, "This feature will allow our rental customers to block and reserve their favourite titles and get them in the next delivery cycle. With this, we go one step further of our existing queue management features by giving our customers the opportunity to watch their favourite movies whenever they desire."

What if a film asked for exceeds the number of prints BigFlix.com has? " Easy, our system is integrated with the inventory level. Suppose we have five prints of a film and the sixth is knocking, then the sixth will get his delivery in the next delivery cycle," Chandra answers.

Recent Hollywood films available on BigFlix.com include Hangover, Harry Potter and the Half Blood Prince, Terminator Salvation and Star Trek- The Future Begins while those from Bollywood include Do Knot Disturb, Wanted, Aladin, Dil Bole Hadippa and Luck.