MUMBAI: Overcoming fierce competition from a consortium fronted by sports agency TWI and backed by the UK‘s five mobile phone networks - Orange, Vodafone, 3, T-Mobile and O2, UK pay TV broadcaster BSkyB won the rights to telecast Premier League football matches on mobile phones.

The rights will permit BSkyB to broadcast highlights on mobiles from the start of the 2007/8 season. With this property, BSkyB now has a share of all three types of domestic rights auctioned by the Premier League: Television, online and mobile.

Earlier this year BSkyB won four of the six live TV rights packages and BSkyB and BT won the right to carry 242 "near-live" league matches each season online.