MUMBAI: Clearing the decks for its launch in the UK, Colors has acquired the Sky Digital EPG slot from INX Media’s soon to close channel 9XM.
The Hindi general entertainment channel (GEC) from the Viacom18 stable is planning to launch in US and UK simultaneously. For US, Viacom18 has announced that it will be on Dish Network, with a new name “Aapka Colors”, while in UK Colors will replace 9XM on Sky EPG 829.
Confirming to Indiantelevision.com, INX Media group director – distribution Arun Mohan said, “Colors has bought our EPG slot. We are already in process of ceasing our operations in the UK market and hopefully by the end of this month, we will stop beaming.”
Mohan further added that INX Media was trying to close all issues concerning 9XM UK by the end of this month. Also he confirmed that Colors had only bought the Sky Digital EPG slot. INX Media will surrender the Freesat slot and return it back to BSkyB.
Indiantelevision.com had earlier reported that 9XM, the hybrid music and entertainment channel created for the UK market, would be ceasing operations by the end of the year.
Colors is targeting to launch in both the markets in January-February. For the UK audience, Colors will be available through the Multi Screen Media’s bouquet – Viewasia.
Also Read:
Colors to be on Dish Network in US
