MUMBAI: Dish TV, the direct-to-home (DTH) service provider, has partnered with Axis Bank to facilitate consumers to pay for their subscription recharge.

Dish TV subscribers can now pay their subscription recharge by dropping their cheques at any of the 3,900 plus ATMs of Axis Bank.
 
Also, Axis Bank account holders, who have subscribed to Dish TV and hold an account with the bank can use internet banking and ATM for making payment.

Such subscribers will register through a unique identification number allotted by Dish TV called VC (Viewing Card) number and could, make the payment of subscription amount.

Said Dish TV COO Salil Kapoor, “This is for the first time that Axis Bank’s ATM network is being leveraged for collection for payment of DTH subscription recharge.

"Our tie-up with Axis Bank for paying DTH subscription recharge is in line with our promise of offering Sabse Zyaada (maximum) to our subscribers not just in terms of content but also in providing maximum number of payment options." 
 
“Through this tie-up the bank intends to provide end-to-end collection and payment solutions to utility service providers through conventional and alternative banking channels,” Axis Bank president business banking MV Subramanian added.

Dish TV boasts of multiple recharge payment options that include: Online payment, IVR, ITZ card, Rechargeitnow.com, credit card (Master, Visa and Amex), dropbox, netbanking, easy bill, money order, and cheque/DD.