MUMBAI: Disney Channel content will be available on mobile and data card service starting 27 October.
The channel has entered into a deal with Apalya TV, the content aggregator for mobile TV services, for this purpose.
With the deal in place, Disney Channel’s long form content will be available over all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect.
Disney Media Distribution India GM Raju Venkataraman said, “Disney Channel Mobile TV is an exciting way to leverage technology and create an additional touch point, bringing kids and families closer to our universally popular stories in one of the largest and fastest growing mobile markets in the world. With Telecom players set to launch 3G services in India, mobile video streaming services promise to only get bigger and more popular in the coming years.”
The channel will provide all the shows – including Phineas and Ferb, Kya Mast Hai Life, Ishaan, The Suite Life on Deck, Wizards of Waverly Place and Mickey Mouse Clubhouse - on Mobile TV.
Apalya TV founder Vamshi Reddy added, “We at Aplaya are focused on bringing the best of TV content to the mobile. Our partnership with the Disney brand will help us move closer to this vision. With Disney’s content going live on Apalya TV, I am sure we will see more popularity and bigger audiences.”
Any consumer with a GPRS connection can download the mobile TV application from the mobile-enabled WAP sites of their respective service providers and will get Disney Channel as a part of the basic bouquet.
Disney Channel is also available as a standalone premium channel on the mobile TV service of various mobile and data card operators.
