Disney launches e-commerce site

Starts 3rd October

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OMD India

Disney launches e-commerce site

MUMBAI: Kids broadcaster Disney has launched an online shopping destination for kids and families, www.disney.in/shopping.

It features over 660 genuine Disney products. Operated and managed by Net Distribution, an authorised Disney licensee, the site has characters such as Mickey and friends, Disney Princess, Disney.Pixar Cars, Toy Story and Hannah Montana.
  
Disney VP, consumer products, publishing and retail Roshini Bakshi said, "www.disney.in/shopping will offer consumers a convenient and comprehensive range of fun products. Through e-commerce we can provide an easy touch point for all things Disney for fans all across the country.”

Net Distribution CEO Ajay Miglani said, “Our endeavour is to provide consumers the ability to buy their favourite Disney products no matter where they live or when they want to purchase. Net Distribution web store initiative will enable families to buy their favourite Disney branded products and have it delivered to any of the thousands of cities and towns across India. We’re also proud of the “gifting feature”, which allows shoppers in India and overseas to gift products to their children, nieces, nephews, friends and family.”

Consumers can enter the site by logging on to www.disney.in/shopping where they can view and purchase the latest Disney licensed products. The online destination offers a vast array of unique features including:

· Over 600 authentic Disney Consumer Products, ranging from children’s apparel, footwear and accessories, toys and stationery to children’s home products, consumer electronics, home entertainment and much more 
 
· The online destination features user-friendly navigation and quick searching capabilities allowing consumers to shop either by the product category or by their favorite Disney character.
· Consumers can choose to pay securely online by credit card or debit card

· Disney fans will have access to exclusive products such as Club Penguin plushes (not available out in the market), special offers and much more

· Consumers can also gift a Disney product basis their requirements, like recipient’s age, favourite Disney character or price of the product.

· Products purchased during the launch period will be shipped free to consumers across the country.