MUMBAI: ESPN is all set to launch the industry‘s first 3D television network in June. This is in time with the World Cup opening match that will take place between South Africa and Mexico on 11 June.
 
ESPN 3D promises at least 85 live sporting events in the first year, including up to 25 World Cup matches, the Summer X Games, college basketball and college football. The sports broadcasting giant has been testing the technology for the last two years.  
 
Said executive VP of sales and marketing Sean Bratches, "This will be a meaningful step to drive adoption of 3D television sets and afford opportunities for our affiliates to create value through new product offerings, and our advertisers, who want fresh sponsorship opportunities."