MUMBAI: Continuing its expansion strategy in Asia, Food Network Asia has launched in Taiwan to DishHD customers.
This follows its launch in Singapore early this year. The channel includes the popular Food Network series from the United States, as well as new content catered to local market tastes in food programming.
“In launching Food Network Asia in Taiwan, we hope to satisfy the surging interest in both high-definition television and in lifestyle entertainment around the world,” said Greg Moyer, president of Scripps Networks International, global development arm of Scripps Networks Interactive.
DishHD is a new satellite pay-TV service that provides the widest variety of high-definition video channels in Taiwan in an all-digital format.
Said DishHD COO Steve Skalski, “Food Network Asia is a perfect fit for DishHD. We are excited to be the first platform to bring this igh-definition channel to Taiwan.”
Food Network Asia offers a multiplatform experience on television, online and through an iPhone application.
Viewers will see highly-rated series from all over the world. From the popular U.S. production Diners, Drive-ins and Dives, to the culinary journeys of Chef Luke Nguyen’s Vietnam, to the adventurous Extreme Cuisine with Jeff Corwin, there is something to satisfy all food lovers. In addition, original commissioned programming such as Eat Like a Local, Home Cooking, and Food Fun At 3am feature stories shot throughout Southeast Asia. Hosts include Janet Hseih, Oli Pettigrew and Linda Black.
Scripps Networks International continues to execute expansion plans globally, and currently offers Food Network in the United Kingdom and throughout Europe, the Middle East and Africa.
DishHD has the most HD channels in Taiwan; its channel lineup features news, sports, entertainment, education, and children’s, among other niche channels.
