MUMBAI: Google has announced partnerships for its Google TV service with several media companies like CNBC, HBO, Turner, the NBA, Pandora, Napster and Twitter.

The aim is to combine TV viewing and Internet browsing.
 
Other partnerships include NBC Universal, which plans CNBC Real Time, an application that tracks stocks. Twitter will let users post to the microblogging site as they’re watching a show.

HBO will offer more than 600 hours of programming optimised for Google TV. The NBA has built NBA Game Time, which will give real-time score updates and highlights.
 
Google TV launched earlier this year. It has hardware developed and engineered in association with Sony, Logitech, and Intel that is designed to unite the Web experience with the television experience.

In a blog post, Ambarish Kenghe, a developer product manager at Google, says, "One of our objectives with Google TV is to ultimately open up the living room and enable new innovation from content creators, programmers, developers and advertisers".