MUMBAI: Essar Hypermart, the steel retail chain, has signed Ignitee Digital Solutions as its online creative and media agency.

Ignitee’s mandate will be to develop an engaging and sustained presence for the brand using the online medium.

Ignitee will be responsible for all the online media communications for Essar Hypermart including awareness, social media and search engine optimisation. Essar Hypermart has over 600 outlets across the country.
 
Essar Hypermart CEO Girish Rao said, “With constantly changing customer preferences, the need to communicate regularly cannot be overemphasised. Hence, going forward, online communication will play an important role in reaching out to our potential and existing customers effectively. We are confident that the expertise of Ignitee Digital Solutions as our official online partners will prove beneficial to attain greater heights in future.”
 
Added Ignitee Digital Solutions COO Shankar said, "With the talents back at Ignitee, we ensure that our clients are well-positioned in the online space, which in turn will add value to their business. I am excited about our association with our clients and our continuous efforts to provide more value to them.”

Ignitee provides 360 degree solutions for its clients including media planning and buying, search marketing and creative and technology solutions.