MUMBAI: Digital advertising and technology company Komli Media and Artivision, which works in the area of video advertising, have announced a strategic alliance to introduce ad solutions for online video content publishers.

Neo@Ogilvy and OgilvyOne would set up India’s first online video creation facility and work closely with the Komli– Artivision partnership to maximise the potential of online video for its clients. Komli Media will deliver Artivision’s Target-Ad technology in India, allowing intelligent placement of ads in all types of online video content.

Artivision’s Target-Ad is a value-added in-video monetisation service, generating smart ad placements that adapt in real time for optimal performance and viewing experience. Target-Ad uses advanced video content analysis to automatically find and map IAB standard ad units within areas that do not interfere with the user’s viewing experience.

This allows to scale and monetise according to content, user engagement and consumption. Target-Ad integrates with a publisher’s video player and effortlessly adds new ad inventory, while driving high performance and improved click-through rates for advertisers and better monetisation opportunities for publishers.

Artivision senior VP Amir Segev says, “The Indian market, like so many markets throughout the world, is looking to enhance online video revenue and engagement. We are pleased to provide publishers and advertisers with additional revenue streams and more importantly, providing their viewers a more enjoyable experience.”

With video viewership seeing growth across sites, media agencies are touting online video advertising as one of the fastest-growing and most promising online advertising formats.

Neo@Ogilvy and OgilvyOne executive director – digital services Prasanth Mohanachandran says, “Komli and Artivision will definitely create a new market for online video. Re-purposing TVCs for the web is archaic and we look at using Artivision’s technology to make digital video more engaging and interactive.”Adds Komli Media COO Prashant Mehta, "We are confident that Target-Ad will evoke significant interest from Indian advertisers while helping publishers uncover additional ad inventory and revenue opportunities."