MUMBAI: Airtel digital TV has appointed Sam Mall-promoted Media Track as the exclusive marketing partner for their pay-per-view (PPV) platform. 
 
Media Track is Mall’s start-up venture, which provides innovative marketing solutions to brands. Mall has over 25 years of experience in the domain of media sales and marketing.  
 
“Airtel has been the frontrunner in acquiring digital airing rights of latest movies. Media Track’s expertise in conceptualising and providing innovative marketing solutions to brands will help further strengthen plans for offering varied content for customers,” Mall said.