MUMBAI: MTV India, the youth channel from the Viacom18 stable, has launched a new online property with Samsung Mobile as the title sponsor.

Christened Samsung Mobile MTV Gang Next, the property will be a mix of online and television featuring a selection of gangs from various colleges and giving them tasks to perform.
 
“For us, Gang Next is yet another way of connecting to our youth audiences through youths only. The exercise of selecting gangs from colleges was started in October last year and we have now shortlisted 45 gangs from around 1,000 entries from 75 colleges,” says Viacom18 Media SVP strategy and business development Anuj Poddar.

The channel claims that it has visited 75 colleges in five cities –Mumbai, Delhi, Bangalore, Pune and Kolkata.  
 
Every fortnight, the channel will give the gangs tasks that they have to perform before everyone else. Every task will have a winner. The ultimate winner gang will be given free passes to watch Fifa World Cup in South Africa.