MUMBAI: NDS, which provides technology solutions for digital pay-TV, has developed the first bookable promo service in Asia for Australian subscription television provider Foxtel.

While watching a trailer for a show, viewers will now be able to book to record the show to their DVR by pressing the green button on their remote control.

With the press of a button, subscribers will be able to book to record movies, individual programmes, or an entire series, immediately or weeks in advance. This user-friendly feature can also be used during an ad break to allow viewers to receive more details about a specific advertisement by expressing interest with the same button press.

NDS has also provided Foxtel with the XTV open infrastructure, an extended version of NDS XTV DVR technology that gives operators the flexibility to launch applications that directly access DVR functionality.

iSuggest is the first Foxtel application that is based on the XTV open infrastructure. As a visual recommendation service, iSuggest presents TV show and movie posters in the subscriber’s personalised viewing gallery, making it easy for viewers to browse, select and record programmes directly into their planner.

Foxtel’s director of engineering Peter Smart said, “The launch of these solutions in Asia has been made possible thanks to NDS’ experience in advanced DVR solutions combined with its systems integration expertise. FOXTEL continually invests and innovates for the benefit of our subscribers, enhancing their TV viewing experience.”
NDS Australia GM Peter Iles says, “We have worked with FoxtelL since the launch of its first DVR in 2005. This latest collaboration, which provides cutting-edge services, reaffirms Foxtel’s position as an innovator in the provision of advanced digital pay-TV services in the region."