MUMBAI: NDTV Convergence has announced the launch of its Hindi WAP portal, m.ndtvkhabar.com. The portal has been developed by Los Angeles-based July Systems, which has also developed NDTV Active, the English WAP property of the company.
The portal brings on news from the world of politics, sports, business and entertainment, as well as photo galleries and features. It draws the content from NDTV’s Hindi web portal, and NDTV India, the Hindi news channel.
The company claims that the new portal will enable users to interact with the NDTV brand and stay in touch with the latest news, information and favourite shows anytime and anywhere.
Says NDTV Networks CEO Vikram Chandra, “We are keen to extend the reach of the triple-screen play to a wider audience. With the ever increasing penetration of GPRS services, including in lower-end handsets and with highly competitive tariffs, mobile VAS cannot be limited to the English-speaking audience any more. And with 3G services all set to storm the Indian telecom sector, for us, the innovations are only just beginning.”
The launch comes close on the heels of the recent revamp of NDTV Active.
July Systems CEO Rajesh Reddy adds, "July Systems and NDTV continue their partnership of innovation in the mobile internet space as we launch NDTV Khabar in Hindi.”
NDTV Convergence said that it will continue to enhance m.ndvkhabar.com, and the immediate plans include rich video offerings, Hindi fiction and user interactivity in the form of polls and contests.
