MUMBAI: Neo Cricket has concluded distribution deals with international cable and DTH operators for carriage of the cricket channel in the Middle East, Fiji and Philippines.

Neo Cricket, jointly with its platform partner Arab Digital Distribution, has signed up with Qatar Cable Vision (Q-Tel) for the Middle East region. Through the government-owned cable network Q-Tel, the channel will have additional subscriber base in Qatar.

Neo has entered into an alliance with Pacific Broadcasting Services to foray into the Hindi and English speaking households and commercial outlets in Fiji. For Philippines, it has tied up with Destiny Cable Inc.

Neo Sports Broadcast SVP - international distribution Vikram Das said, “These three deals with the leading international operators reaffirm Neo Cricket’s commitment of taking cricket to as many fans across the globe. We have built strong brand equity with the Indian consumers by bringing to them the best cricketing action. Now we extend the same to cricket fans in the Middle East and across Fiji and Philippines.”