NewsX goes mobile

Starts 3rd October

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NewsX goes mobile

MUMBAI: Indi Media-owned English news channel NewsX will now be available on mobile platforms.

NewsX’s live feed will be available on mobile URL m.newsx.com/live.

NewsX head of online Ajatshatru Singh said, “NewsX has created multiple distribution points for news by being India’s only channel to have a triple play. Whether it is TV, web or mobile, we are available to our viewers in any form.”

With this move, NewsX aims to tap the fickle young audience. “By being available on mobile, we can provide news on the go especially to our younger and upwardly mobile corporate audience who are significantly aligned to the digital medium,” Singh added.

The channel is planning to create customised news content for the mobile. Meanwhile, it is also focusing heavily on the new news consumption trends, and believes that “viewers will increasingly move from watching their news on television sets to digital forms like the internet and mobiles”.