MUMBAI: Japan International Broadcasting (JIB), a subsidiary of NHK Japan Broadcasting Corporation, has signed a
contract to deliver a free-to-air English language news and information channel, NHK World TV, through AsiaSat’s C-band full transponder MCPC (Multiple Channels per Carrier) platform on Asiasat 3S.

NHK World TV / jibtv will air news, information programmes on business, culture and lifestyles. Home viewers across Asia and Australasia can receive the free-to-air broadcast signal directly via a satellite dish or through local cable operators and direct-to-home (DTH) services providers.

JIB executive MD Jun Kawakami says, “Asiasat 3S is a strategic addition to our distribution network to access more viewers in Asia Pacific. Since our re-launch earlier this year, NHK WORLD TV / jibtv are now viewed by more than 110 million households worldwide. Asiasat 3S’s superb market access and international television neighbourhood put us in a strong position to further broaden our reach and serve a wider English speaking audience across Asia Pacific”.

Asiasat CEO Peter Jackson says, “We are pleased to attract a growing array of premium customers with global prominent
broadcaster NHK joining AsiaSat fleet and utilising AsiaSat’s industry-leading infrastructure and transmission services to expand the distribution of its international broadcast service, NHK World TV in Asia Pacific. We look forward to supporting NHK in achieving further success in market penetration across the region”.