MUMBAI: One97 Communications and Networkplay have come together in an exclusive partnership, which offers SMS, Voice and WAP touch points to advertisers.

The deal allows Networkplay exclusive rights to sell in its own name advertising rights for all Operator Ad Platforms - like Precall, Incomplete Call Announcement, Post Call Notification, IVR, SMS, WAP etc and the Enterprise service offerings like IVR, OBD, SMS, WAP, On Device Clients, in India.
 
The deal allows Networkplay to bring its advertising and digital marketing expertise into the mobile medium with One97‘s highly integrated presence in the network, enterprise and consumer segments.

Says One97 Communications CMD Vijay Shekhar Sharma, "Mobile is very important media for marketers and at One97 we strive to deliver the very best experience. With Networkplay‘s existing synergy with brand owners and media agencies, we will be able to accelerate our plans." 
 
Adds Networkplay founder and CEO Rammohan Sundaram, "One97 is leading the change in the mobile, space with uniquely convergent products and services. Networkplay and One97 together can power the mobile as a medium using inherent synergies. The partnership allows us to increase our stakes in the fast-growing mobile space, where telecom-meets-media is offering opportunities to the eco-system like never before."

One97 Communications is a leading mobile valued added services firm with strong market presence and a portfolio of products and services. Funded by Capital 18, Networkplay has a diverse digital brand ad network to fulfill audience engagement, optimum reach, and innovative branding solutions on Internet, mobile and DTH.