MUMBAI: Orange, France Telecom‘s brand, and Nokia have announced a new integrated Ovi service that widens the developer ecosystem and gives Orange customers using Nokia handsets easier access to more content.
Orange is integrating Ovi content with the best of its apps from the Orange Application Shop to give customers simpler, more secure access to a wider range of content and services, creating one easy and seamless experience. Nokia’s Ovi Store with Orange will be accessible by Orange customers in the UK and France in 2011.
Orange is working with Nokia to create a single sign-on for customers on a range of new handsets that simplifies the registration and purchasing process. Customers that purchase a Nokia device in the Orange Signature range will enjoy a wider range of local content and apps, sourced through the Orange developer community, and accessible through the Ovi Store with Orange.
Access is simple, not requiring any additional registrations. For simplicity and convenience, customers will be able to buy any app from the Ovi Store on their Orange bill.
Orange executive VP, net services Paul Francois Fournier says, "Orange is always striving to create a great mobile multimedia experience for customers. To be successful, access to content must be simple, seamless and secure. That is why we are extending our partnership with Nokia, combining innovation to create an intelligent platform that brings an enhanced experience to our customers. By joining the best of both worlds and creating this new service, we believe Orange and Nokia together will bring significant benefits to both our customers and developers."
Nokia VP media Marco Argenti says, "Our data shows that two out of every three Ovi Store users choose the simplicity of operator billing when purchasing content. By offering more locally relevant content and the most convenient way to pay for it, we believe Nokia’s Ovi Store with Orange will be a hit with consumers and provide developers with additional revenue opportunities."
Nokia and Orange will be engaging with third party developers on content creation for the Ovi Store during an Orange Partner Developer Day on September 17th in London.
