MUMBAI: Pizza Hut has appointed Hungama Digital Media Entertainment to strengthen its social media presence.
Hungama will be responsible for the brand and develop various campaigns to enable interactive communication channels between Pizza Hut and the spectrum of users in the digital universe.
Hungama Digital Media Entertainment has managed social media campaigns for brands such as Videocon, Bacardi, Pepsi, Aircel, VU Technologies and ITC Vivel. Mandate of the agency is to increase the level of engagement with online consumers and update them with latest promotions and campaigns.
Yum! Restaurants India Pizza Hut director marketing Anup Jain says, “Social media is increasingly becoming the platform for interacting directly with the consumers. At Pizza Hut, we are extremely focused on strengthening our brand presence on the social media platform. Our fan page - Pizza Hut Celebrations is already the largest restaurant brand community in India on Facebook.
"We chose to partner with Hungama as it is the leader in providing effective social media campaigns to brands across markets and categories. I am very excited and confident of this partnership. This will act as a catalyst in our journey to become the most influential brand in the social media space.”
Hungama Digital Media Entertainment COO Siddhartha Roy said, “We are extremely excited to come onboard as the social media partner for Pizza Hut. We have some really exciting social media campaigns lined up for the consumers and we are confident of fulfilling the brand mandate of initiating consumer activation using various social media platforms.
"Our team has implemented very creative campaigns for other clients in the past and they bring immense amount of experience to the table to make this one successful.”
