MUMBAI: Rainbow Media, Measat Satellite Systems and Ascent Media have, by way of an agreement, have decided to distribute Sundance Channel and WE TV across the Asia-Pacific region via the Measat-3a satellite.

Under the agreement, Ascent Media will deliver a complete file-based workflow and fully automated play out system, operated in a shared network environment, and will provide the HD uplink to the Measat -3a satellite. Ascent‘s world-leading talent will also create promotional spots for both channels suited to the Asian market, as well as provide other post-production services.
 
Said Rainbow Entertainment Services chief operating officer Ed Carroll, "We are pleased to announce this significant deal that paves the way for the Sundance Channel and WE TV to be available in Asia for the first time. By working with Measat and Ascent, we are looking forward to Sundance Channel expanding its reach into another major world market and the launch of WE TV beyond the United States."

The agreement marks a milestone for both brands, which will be made available for the first time throughout Asia. The channels will be distributed in high and standard definition. 
 
Available in nearly 74 million US households, WE TV is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives.