MUMBAI: Reliance Broadcast Network (RBN), the Reliance ADAG company which runs FM radio Big FM, is now gearing up to launch talk Internet radio, Big Net Radio.

Big Net Radio will fall under Big Digital, RBN‘s offering in digital space, which provides mobile and online solutions. It is launching as a free of charge service to users.
 
Through this internet radio, Big Digital is aiming to capitalise on the growing internet user base, both in India as well as the global Indian diaspora.

This specialised talk internet radio channel will offer entertainment across the pegs that most appeal to Indians, ranging from Bollywood to spiritual and humour. 
 
RBN head of radio and digital business Soumen G Choudhury said, "This initiative from Reliance Broadcast Network, re-affirms our endeavor to provide India with the entertainment of their choice, which is latest and in keeping with the times. India has over 50 million internet users, out of which consumers in the age group between 18-30 years are increasingly using internet as a medium to stay connected as well as use it to attain greater source of entertainment, posing an excellent audience base, which advertisers seek."
The company believes that with an opportunity to monetise through page branding and banners and the 3G revolution knocking at the doors, the opportunity for Big Net Radio is tremendous. Marking the beginning of its ambitious plans, this business division will take Big Net Radio beyond talk, penetrating various facets of people‘s lives via local and regional music playouts, thereby encouraging local talent and serving hyper-local tastes.

RBN will promote the offering across the media vehicles, including radio, outdoor, and below the line.

The content available on Big Net Radio, the company said, is designed to appeal to audiences who seek quick and brief entertainment capsules which help them de-stress. Designed as a snack in-snack out entertainment option, fresh content will be uploaded each day to ensure entertainment is latest and current.