MUMBAI: Scripps Networks Interactive, which has identified international expansion as one of its key growth strategies, will launch Food Network in Asia on 1 January 2010.
The new Food Network channel, which will be programmed and versioned for specific countries, will be distributed through Measat Satellite Systems and Ascent Media. The ad-supported service will be available in high definition (HD).
Scripps Networks International president international development division Greg Moyer says, "Given the success of the Food Network brand in the United States, it’s natural to bring this genre to Asia where food is such an important part of culture and tradition.
"Food Network is an obvious and logical choice for international distribution given its universal appeal and brand power. Our objective is to aggregate an engaged and growing audience of passionate ‘foodies’ across the globe."
Plans for the Asian version of the Food Network include original programming from the regions it will reach, as well as relevant shows that were produced for US audiences.
Scripps Networks Interactive is the majority and controlling owner of the Food Network in the US.
Last month, Scripps announced its first channel carriage outside North America: a joint venture with Chello Zone to launch Food Network in Europe, Africa and the Middle East.
Looking to further capitalise on a growing appetite for food TV, the company recently announced plans to launch the Cooking Channel in the US in third quarter next year. The 24-hour network will cater to avid food lovers by offering food information and instructional cooking programming.
