MUMBAI: Sony Entertainment Television has partnered with UTV Indiagames, the integrated game developer-publisher, for launching a mobile game based on its popular quiz show Kaun Banega Crorepati (KBC).

The game will be available on mobile phones and will give its players a firsthand experience of winning on the hot seat.
  
Multi Screen media VP business development and digital/syndication Nitesh Kripalani said, “This partnership with UTV Indiagames enables every KBC fan across the country to play on the hot seat. This is our third interactive feature on the show!”

The users will be given the option of playing as a character of their choice and they can also input a name. The contestant has to answer each question correctly in the given time frame. If answered incorrectly, the user will leave with the last checkpoint amount.

Sony Entertainment Television business head Ajit Thakur said, “This is another avenue for our viewers to experience and rejoice the magic of KBC. The mobile version is extremely interesting and we are delighted to have been associated with UTV Indiagames.” 
 
The mobile game will also offer four lifelines to the users of phone a friend, audience poll, call an expert and double dip.

UTV Indiagames COO Samir Bangara added, “Kaun Banega Crorepati is undoubtedly one of the nation’s most watched shows and the format lends itself to enable fans to experience the excitement on the mobile screen. The minute aspects of the game have been captured on the phone and the simple,user friendly interface makes it a classic - easy to play but hard to master- game similar to its real life avatar on Television.”