NEW DELHI: Radio Mirchi’s content will now be available to Reliance mobile subscribers on their mobile phones even in the most remote locations in the country.
 
This follows a tie-up between Spice Global Group, Reliance Communications Ltd (RCOM), and Entertainment Network India Limited which is the holding company of Radio Mirchi.

The tie-up will provide an innovative value added service on the IVR platform on all the networks of Reliance. 
 
The service is aimed at migrant customers in the circle and will allow them to listen to the radio content of their home-towns.

The service will also enable people from the most remote locations in their circles to access radio content which