MUMBAI: Star Ananda and Star Majha, the two regional news channels from the Media Content & Communications Services India (MCCS) stable, has launched in the US via GEN-I.
Globosat Entertainment (GEN-I) has got the mandate to distribute the Bengali and Marathi news channels in the US and Canada.
“We are happy to launch Star Ananda and Star Majha in the US through our associates GEN-I. Both the channels have always been ambitious, innovative, and trend setters and after consolidating the leadership in India, we have decided to take the brands to the world. The US has a sizeable Bengali and Marathi population who want to be in regular touch with their roots. Star Ananda and Star Majha will definitely be able to fill this gap,” said MCCS CEO Ashok Venkatramani.
Both Star Ananda and Star Majha will be available on Dish Network across USA. “Star Ananda, the 67th South Asian channel in our bouquet, further entrenches us as the leader in South Asian television entertainment space", said Dish Network VP, international programming Chris Kuelling.
“Globosat Entertainment is privileged and honored to partner with MCCS for the distribution of their premiere news networks, Star Ananda and Star Majha, in North America,” added GEN-I director Adris Chakraborty.
MCCS is a 74:26 joint venture between ABP TV and Star News Broadcasting.
