MUMBAI : Star, the Asian media subsidiary of News Corp, which has recently launched four of its South Asian channels on Rogers Cable in Canada, is now gearing up to launch three more Mandarin-language channels later this month. The channels already available on the cable platform include Hindi general entertainment channel Star One, movie channel Star Gold, Star News and Tamil entertainment channel Star Vijay. The flagship channel Star Plus is, however, already available on ATN‘s services in Canada since 2006.

Now the company is planning to launch three popular Mandarin channels from Star Greater China‘s

bouquet including Star Chinese Channel (general entertainment), Star Chinese Movies 2 (Chinese films) and Taiwan‘s music and lifestyle channel Channel [V] Taiwan.

"After attracting a strong following among the Asian diaspora in the US, we‘re thrilled to partner with Rogers to launch our top-rated channels for viewers in Canada," said Star SVP distribution, sales and marketing and Star North American and European offices head David Wisnia. "This launch marks the debut of 24-hour Star channels in Canada and makes Star the largest provider of foreign television services to Rogers‘ viewers."

The channels will be available as part of Rogers‘ multicultural package offerings.

"Rogers has long been committed to delivering the variety and choice of multicultural programming to Canadians," said Rogers Cable VP TV and Video product management David Purdy. "The South Asian and Chinese communities are extremely important to us and we are pleased to be delivering even more valued content to our customers."