MUMBAI: Sun Direct has announced a new Metro pack to expand its customer base in the urban areas.
With the metro pack, which is targeted at the “cosmopolitan urban class”, the company is hoping to increase the average revenue per user (ARPU). At present, Sun Direct’s ARPU stands at the lowest at Rs 90.
The metro pack is priced at Rs 1490 for six months. The channels would be part of a premium pack. Metro pack is bundled with channels of regional flavor, the company said.
For rest of India, there are Gujarati, Marathi, Punjabi, Bengali, Oriya and Hindi channels available, while for South India, Tamil, Telugu, Malayalam and Kannada language channels are offered.
Other channels in the pack are Star Movies, HBO, Zee Cinema, Star Plus, Zee TV, and news and music channels.
Recently Sun Direct had launched the HD services. The company said that this is a focused approach to penetrate deep into the metro market where most of the viewing pattern indicates the requirement of a light combo pack comprising news, most viewed GECs and music with a regional touch catering to every member of the household.
Says Sun Direct COO Tony D’Silva, "It‘s important that we offer our busy and mobile urban audiences more ways to access the huge range of Sun Direct channels available in a crisp and concise format. This innovative version of pack underlines our commitment to reaching new audiences by making Sun Direct services as customer friendly as possible.”
Sun Direct, which claims a subscriber base of 4.8 million, has also announced added validity of 15 days and one month on a recharge of six months and 12 months respectively.
