MUMBAI: Starcom IP today announced it has won the digital marketing account for Tata Indicom in India.
Tata Indicom is the CDMA telecom brand of Tata Teleservices.
Starcom IP has started working with Tata Indicom with immediate effect and is responsible for online media planning and buying, establishing Tata Teleservices presence in the social media, and online reputation management.
Tata Teleservices CMO Lloyd Mathias said, "We are glad Starcom IP is coming onboard to help our digital marketing initiatives. We are confident they will add value and create engaging digital content to enhance the Tata Indicom brand‘s presence, perception and penetration amongst the digital community."
Starcom MediaVest Group chief digital officer, North and South Asia Pushkar Sane says, "It is a significant win for us and we‘re delighted to work with Tata Teleservices. We are committed to bringing best-in-class digital thinking to the brand and ensure Tata Indicom stands out in the online space."
The team is led by Starcom IP, India National Strategy Director Suyesh Shankar. Starcom IP is the digital marketing practice of Starcom MediaVest Group. It was formed in recognition of the reality that Internet calls for a new Protocol in approaching Marketing, Communications and Media.
Starcom IP provides end to end services in the Digital Marketing space with a focus on key platforms like Search, Video, Social, and Mobile. It leverages several proprietary SMG tools like IntenTrack, Brand Sirens, Contact Destinations and VivaKi Nerve Center tools like Click2Sales, Marketing Navigator, Benchtools and Listening Studio.
