MUMBAI: Tikona Digital Networks (TDN), the wireless broadband service provider which has an All India Class A ISP licence, rolled out its first digital campaign under the brand name Tikona Wi-Bro.
The 60-day campaign targeting the home segment will be rolled out in two phases. The first phase will focus on creating brand awareness and the second phase on generating leads.
The campaign ‘Stay Smart Stay Connected’ is targeted towards youth and aspirants between the age group of 18- 45. The creative has a young and vibrant feel resonating with the confident, warm and authentic brand personality.
Each letter of ‘Smart’ connotes a service benefit- S-Secure, M-Value for Money, A- Abundant MBs, R- Reliable and T- Tech Nxt.
To maximise visibility, impact and effectiveness, the campaign will have its strategic presence across genres such as travel, news, business, search engines and horizontals like Yahoo, MSN and Rediff, the company said.
Tikona Digital Networks CMO Heramb Ranade said, “Internet usage in the last few years has earned the right to be considered as the fastest growing service in India. With 68 million internet users currently, the digital platform is emerging to be a hub for customer centric communication. In recent times, digital marketing has evolved from being a support medium to a more strategic platform for advertising. Considering the nature of our business wherein all our target audience is online, it becomes essential for us to have our presence and engagement on this medium.”
