MUMBAI: Time Warner Cable has announced the launch of Look Back, a free feature that gives its digital video customers in the US the ability to go back within a three-day window to watch shows they may have missed without setting their DVR.

Look Back will launch with 48 channels (24 in HD and 24 in Standard Definition) with a consistent lineup across cable systems. Customers can access Look Back programming content immediately after it has aired on the network channel.
 
After completing successful market trials in several cities, the company is launching this feature in multiple areas, including New York, New England, North Carolina, South Carolina, Ohio, Wisconsin and parts of Texas. Look Back complements the company‘s Start Over feature, which allows a customer to restart a programme in progress, and its On Demand offerings, which are generally available one to eight days after original air time.

Time Warner Cable executive VP, chief programming officer Melinda Witmer says, “Look Back gives customers the ability to further time-shift and achieve more control over the programming they want to watch. There is no need to set a DVR and no worries about getting special equipment. Look Back® is easy, fast and simple for all of us with busy schedules."
 
Digital video customers have to simply use the ‘Select‘ button on their remote control and then choose Look Back to find a programme. The available window for these programmes will be 72 hours.

Customers can also pause and rewind their programme selection.