MUMBAI: Times Audience Network (Tan), the digital video arm of the Times Group, has entered into a strategic partnership with video advertising and analytics platform Tube Mogul to launch PlayTime in India.
Play Time, which is a video advertising platform, connects brands with targeted audiences. Tan claims that PlayTime is the first 100 per cent transparent ad platform for video advertisers.
Under this partnership, Tan will sell PlayTime to advertisers, who will be able to reach Indian audiences on publisher sites and social networks through video ad units on a cost per view basis.
The results will be tracked in real-time, with easy access to reporting on views, minutes-watched, social sharing (Facebook shares) and more.
Times Internet Limited CEO Rishi Khiani said, “TubeMogul is the leader in online video measurement and video analytics. The in-banner video solution completes Tan’s offering of providing advertisers with the best of online video brand solutions.”
PlayTime gives advertisers complete control on where their ads run, transparency on placements and detailed reporting on metrics brands care about.
Launched in March 2010, PlayTime has powered over 150 major brand video advertising campaigns, delivering over 100 million views.
TubeMogul VP, international Marc Galens said, “Online video viewership in India is growing at an astounding rate of 5.8 per cent per month in 2010. The Tan is at the center of this growth, and we are excited to connect their advertisers with audiences in a new way.”
