MUMBAI: UK consumers continue to embrace their digital communications and are generally paying less for them than they did 12 months ago, a Ofcom research reveals.
The UK media watchdog‘s International Communications Market data provides a snapshot of the ?548 billion communications market in 12 major economies.
It looks at take-up, availability, pricing and use of broadband, landlines and mobiles, TV and radio in these and the four fast growing economies of Brazil, India, Russia and China.
The report found that not only does the UK have the highest proportion of digital TV homes (88 per cent), but last year the UK texted more than any other country except the USA.
UK consumers also make the third-highest volume of landline calls in the world and enjoy the lowest mobile and broadband prices. The amount of time we spend watching TV increased by more than three per cent last year – the biggest increase across all the countries surveyed – to 3.8 hours a day.
But viewers in UK watch slightly less than those in Italy, Poland and Spain – as well as the US that tops the TV viewing table on 4.6 hours a day.
