MUMBAI: Online travel company Yatra.com has partnered with OMLogic, an online and social media marketing company in India, to enter into the social media marketing space.

Yatra.com is aiming to engage its target group through social networking websites such as Facebook, Twitter, Orkut, YouTube, among others. 
 
OMLogic as a developer for Yatra.com‘s engagement strategies on these social media portals will help the company build a stronger consumer connect with the brand.

Speaking on the alliance, Yatra.com head online marketing Bharat Malik said, "We believe that our progression into the social media will enable Yatra.com to engage its consumers through newer and innovative ways. The dynamics of this new form of media are exciting, and encourage two way communications between brands and their customers. Through our partnership we aim to listen to what customers are saying about Yatra.com- not just to us, but also to each other. This will enable us to improvise our services as per customers‘ feedback." 
 
The online travel company is also intending to attract the attention of the frequent visitors of these social networking websites.

OMLogic CEO Kapil Gupta said, "Not only will we achieve tremendous reach and customer engagement through our social media initiatives, we will also increase brand loyalty and build Yatra as the brand of choice for all your travel needs, both domestic and international."