MUMBAI: Gaming company Zapak Digital Entertainment has elevated Chirag Shah to head national ad sales.

In his new capacity, Shah will look after ad sales for all businesses - Zapak.com, Zapak Gameplex and Zapak live, the company‘s activation arm and will report to chief marketing officer Arun Mehra.
 
Joining Zapak in 2006 as assistant vice-president, sales, Shah played a key role in creating and maintaining revenues in the West and South regions.
 
Says Mehra about Shah‘s elevation, "Chirag has consistently managed to introduce the non-traditional companies in India to enter the world of gaming, especially the companies in the Finance and FMCG sector. With his extensive experience in the media segment, he will now lead the team to deliver profitable revenue growth across our core industry segments."