Mumbai: RX France, formerly Reed Midem, on Tuesday confirmed a robust first raft of stand bookings for Mipcom Cannes 2022, whilst announcing plans to launch a new international c0-production market alongside the exhibition in the Palais des Festivals dedicated to accelerating international co-production and development business in Cannes.

Billed as ‘the mother of all entertainment content markets’, the 38th Mipcom Cannes takes place 17-20 October in the Palais des Festivals. Mipjunior returns to its pre-market weekend schedule 15-16 October at the JW Marriott Cannes.

To date, more than 200+ exhibitors from 30 countries have already booked stand space for the October entertainment content market, with the majority of returning exhibitors back to their pre-pandemic booth sizes or larger, bolstered by the re-opening of major outdoor stands on the Croisette beach and surrounding the Palais des Festivals. The robust demand for exhibit space affirms a strong content sales and acquisitions climate supported by an overwhelming sentiment by buyers and sellers to return to in-person international business meetings.

Also new for 2022 is ‘The Seaview Producers Hub’, an inaugural 1000 SQM (10,673 sq. ft.) networking lounge and event space, set against the backdrop of Cannes’ iconic sea view and introduced to reflect the increased focus at the market for exploring early-stage development and co-production partnerships.

RX France Entertainment division director Lucy Smith said, “2022 is undoubtedly the comeback year for Mipcom Cannes. A healthy set of confirmations four months out from the market, with more being added daily, demonstrates the huge appetite for the return of a full strength Mipcom. And, unhampered by last year’s travel restrictions, to meet increased demand we have a supersized edition planned for this October in Cannes. More to come over the coming months.”