MUMBAI: In the fast-paced world of digital streaming, standing still is not an option. Just as an outdated gadget or a long-overdue promotion begs for an upgrade, so too does the leadership that steers innovation.

Zee5, India’s leading homegrown video streaming platform, has announced a major upgrade of its own, elevating Shresth Gupta as VP – marketing (SVOD) for India and global markets. This dynamic move underscores Zee5’s relentless drive to dominate the subscription video-on-demand (SVOD) space, sparking excitement and anticipation as the platform sets its sights on conquering new horizons and captivating audiences worldwide.

In his new role, Gupta will spearhead the launch and promotion of original series and movies in Hindi, Bengali, and Marathi, aiming to drive subscription growth through impactful campaigns tailored for diverse audiences. Gupta joined Zee5 in August 2020 and has been instrumental in the platform's success, orchestrating standout campaigns for popular titles such as "Taj: Divided by Blood", "Sirf Ek Bandaa Kaafi Hai”, and "Gyaarah Gyaarah”.

With over 15 years of experience in strategic planning and brand building, Gupta has held leadership positions at Sun TV Network, Zee Entertainment Enterprises, and Reliance Broadcast Network. He successfully launched impactful initiatives, including introducing Sun Bangla to eastern markets and overseeing the launch of premium channels like Zindagi and &Prive HD.

Recognised for his expertise in digital marketing, storytelling, and consumer insights, Gupta has consistently delivered campaigns that resonate deeply with audiences.

His educational credentials include a post graduate diploma in communications from MICA and a bachelor’s degree in engineering from Rajasthan University.

This move underscores Zee5’s commitment to innovation in marketing and delivering exceptional value to its growing SVOD subscriber base.