MUMBAI: One part of the process set in motion late last month by the Subhash Chandra promoted Zee Telefilms board to split its broadcasting business into three entities -- news operations, broadcast & content creation, and Siti Cable -- has been completed with the nomenclature of the new entities finalised.

Zee Telefilms will henceforth be named as Zee Entertainment Enterprises Ltd (Zeel). Included under its ambit are flagship Zee TV, Zee Cinema, Zee Cafe, Zee Studio, Zee Trendz, Zee Sports and Zee Smile.

On the other hand, ASC Enterprises Ltd, under which comes the group's direct-to-home (DTH) businesses, will now be renamed as Dish TV Ltd. ASC Enterprise's DTH service is marketed under the brand name Dish TV.

Last month, the company's board had approved of splitting of its broadcasting business into three entities -- news operations, broadcast and content creation, and Siti Cable.

There is no change of name for the news operations company which remains Zee News Ltd. Under Zee News comes not just the news channels but the regional channels as well.

The reason for including the regional channels into Zee News Ltd is because of the heavy news component that forms an intrinsic part of all these channels. It was in order to comply with the news uplinking guidelines that effective October 2005, newsgathering activities of ZTL were transferred to Zee News Limited.

The news channels include Zee News, Zee Biz and the recently launched Bangla news channel Chobbees Ghanta. The regional channels are Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, with the newest addition being Zee Telugu. Expected to launch next month is the sixth regional channel in the stable Zee Kannada.

As regards the restructuring on the cable side, it has already been announced that the cable business of Siti Cable, a 100 per cent subsidiary of ZTL (now Zeel), and the cable related business of ZTL would be de-merged into Wire and Wireless (India) Limited (WWIL), a new company incorporated for the purpose.