BENGALURU:  Excerpts from Mattel, Inc., (Mattel) second quarter results (quarter ended June 30, 2014): “For the second quarter, worldwide gross sales for Mattel Girls & Boys Brands were USD689.0 million, down 13 per cent versus the prior year. Worldwide gross sales for the Barbie brand were down 15 per cent. Worldwide gross sales for Other Girls brands were down 11 per cent, primarily due to Monster High, partially offset by Disney Princess and Ever After High. Worldwide gross sales for the Wheels category, which includes the Hot Wheels and Matchbox brands, were down 3 per cent. Worldwide gross sales for the Entertainment business, which includes Radica and Games, were down 19 per cent.”

The key point here is that the company has reported a drop in everything; it’s only the Other Girls brands partly driven by the Disney Princess products and American Girls brands that have shown an upward trend for Mattel in Q2-2014. The same was the case in Q1-2014.

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