Jakks Pacific, MGM Consumer Products sign licensing agreement for 'Rocky'

Jakks Pacific, MGM Consumer Products sign licensing agreement for 'Rocky'

cn

MUMBAI: Jakks Pacific, Inc. has signed a worldwide licensing agreement with MGM Consumer Products to develop, manufacture and distribute a line of toys based on the entire Rocky franchise.

The franchise includes Rocky, Rocky II, Rocky III, Rocky IV, Rocky V and the film Rocky Balboa, which is scheduled to release in December this year.

Jakks' Boys Action division plans to develop collectible action figures, play sets, accessories, role-play items and sports toys based on Rocky and the popular characters from the films, to coincide with the 30-year anniversary and DVD launch of Rocky in August 2006, followed by the premiere of Rocky Balboa in December 2006.

"Rocky is an amazing franchise and we are thrilled to create an action figure line based on the dynamic characters from each film, including the highly anticipated Rocky Balboa. In addition to creating really great toys, we have designed a launch schedule that we believe will build a buzz for the product and enhance the collectability of the line," said Jakks Pacific, Inc vice president of boys entertainment and pet products Jeremy Padawer.

MGM Consumer Products and Location Based Entertainment executive vice president Travis Rutherford added, "There are many exciting opportunities surrounding the Rocky franchise, and we are delighted to have found a partner with the toy expertise and passion to create a compelling line of products based on the iconic film stars."